Barking at the Knot

Barking at the Knot

Understanding the hidden history of animal services

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  • In the Arms of the Angel: The Strange History of Sadvertising

    As an industry, we’ve often resorted to shocking imagery to relate to the public. But why? The history of Sadvertising has unexpected roots.

    Audrey Lodato

    November 28, 2025
    1980s, 1990s, Animal Welfare
    Advertising, animal control, animal shelters, Animal Welfare, animals, Cats, dogs, history, In the arms of the angel, pets, Sadvertising, Sarah McLaughlin, Shock and horror, Spay and neuter, The ASPCA, the humane movement, Transparency, Transparent, writing

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